Peningkatan kualitas kemasan, branding, dan pemasaran produkwedang jahe umkm toko brahmana berbasis teknologi digital
Keywords:
Branding, Online Marketing, Packaging, UMKM, Ginger Drink.Abstract
This community service aims to improve the packaging, branding, and marketing quality of UMKM Toko Brahmana's ginger drink products in Blitar City. The main issues include unappealing packaging, lack of branding efforts, and reliance on WhatsApp as the sole sales medium. Training activities focused on creating attractive packaging, introducing product branding, and developing a website to support online sales. The results showed significant improvements in product appeal and efficiency in order management. The website facilitated sales recording, reduced errors in manual tracking, and expanded the market reach of ginger drink products. Additionally, the awareness of the importance of technology for product marketing among the partners increased considerably.
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