Etika sebagai kompas menuju tujuan bisnis yang bermoral lebih dari sekadar laba

Abstract

In the globalized era, businesses are not only focused on profit, but must also pay attention to ethical and moral values. Ethics exists not only as a legal rule that must be obeyed by a company, but also helps companies to pay attention to the impact of their business on society and the environment so that this can indirectly affect the company's image. This research aims to prove that ethics and morals in a business provide benefits to the parties involved, including customers, employees, society and the environment. In addition, this study also analyzes how the application of ethics and morals in an UMKM affects the company's profit. This research uses a qualitative approach that explains the role of ethics and morals towards the goal of a moral business, not just profit. The data collection techniques used in this study consisted of interviews, observations and documentation regarding Belasan UMKM. From the results of this study, it shows that the application of ethics and morals in a business does not reduce company profits, but can increase profits and help companies achieve moral goals such as sharing with the surrounding community.