Implementasi etika bisnis : benarkah csr hanya untuk mendongkrak citra perusahaan belaka ?

Abstract

This study aims to find out more about the form of business ethics through CSR, examine the implementation of CSR in companies, and analyze the causal relationship between the success and failure of CSR on corporate image. The research method used in this research is a qualitative case study with a linkage approach in the form of a causal relationship between variables. CSR has a significant influence on the company's image in the short and long term. The relationship between the company's contribution in carrying out its social responsibility with the excellent impression that the company will own is proportional. In other words, the better the implementation of CSR, the more positive the company's image and the golden circle effect for the company and its stakeholders.